OFFICINA CREATIVA

Branding · Merchandise · Community

Overview

Officina Creativa is a creative collective located in Florence that provides studio spaces and resources for artists and small businesses, helping support projects, workshops, and community initiatives. I developed a series of promotional merchandise mockups that extend the existing identity across a variety of products, from apparel and accessories to stationary and event materials. My goal was to create useful, recognizable, and approachable merchandise for workers and audience alike.

Concept

The merchandise was designed to extend Officina Creativa’s existing identity into physical elements that feel unified while still allowing each item to have its own character. Layered blue gradients, varied logo lockups, and other recurring graphics create visual connections across the different products. The system was designed to feel approachable and expressive, reflecting the creative community Officina Creativa supports while giving the brand a more tangible presence beyond just its physical spaces.