The festival was designed around the contrast between the smooth, atmospheric qualities of jazz and the energetic, trancy elements of electronic music. The design brings these qualities together through moody gradients and repeating flowing lines, which create a sense of rhythm and depth, along with the combination of musical and technological imagery reinforcing the unique fusion. The promotional products, including cookies, wine, and a backpack extend the festival's identity beyond the event itself, reflecting the late-night atmosphere. All this results in an identity that feels smooth, immersive, and experimental, while capturing the energy of both genres.