ARTEX
ARTEX
Motion Design · Merchandise · Artisan Craft
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Overview
Artex is an organization that protects, supports, and develops artistic and traditional craftsmanship across Tuscany. During my internship, I created short animations for social media to promote upcoming events and activities from Artex and the network of organizations and artisans it supports. Experimenting with existing graphic elements, I developed them into short motion pieces. I also designed a selection of merchandise mockups using Artex's branding, showcasing how the identity could be applied to items for staff or public.
Artex is an organization that protects, supports, and develops artistic and traditional craftsmanship across Tuscany. During my internship, I created short animations for social media to promote upcoming events and activities from Artex and the network of organizations and artisans it supports. Experimenting with existing graphic elements, I developed them into short motion pieces. I also designed a selection of merchandise mockups using Artex's branding, showcasing how the identity could be applied to items for staff or public.
Concept
The animations focused on bringing static event graphics to life through pacing and sound, creating more engaging visuals and emphasizing key information. The existing graphic elements provided a strong foundation, which I built upon through movement timing, and transitions to add more energy and visual interest. For the merchandise, I explored how Artex’s branding could translate across different physical products while keeping the designs cohesive to its existing visual identity.
The animations focused on bringing static event graphics to life through pacing and sound, creating more engaging visuals and emphasizing key information. The existing graphic elements provided a strong foundation, which I built upon through movement timing, and transitions to add more energy and visual interest. For the merchandise, I explored how Artex’s branding could translate across different physical products while keeping the designs cohesive to its existing visual identity.
Deliverables
Social Media Animations
Merchandise Mockups
Social Media Animations
Merchandise Mockups
LET'S CONNECT
Laguna Beach, CA
LET'S CONNECT
Laguna Beach, CA
LET'S CONNECT
Laguna Beach, CA